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From soil to market: shaping markets to better reward soil stewardship practices (Video)

In this Soil Cooperative Research Centre (Soil CRC) video, Mark Morrison (Charles Sturt University), Chris Wilmot (Soil CRC PhD student) and Kirsty McKenzie (Charles Sturt University) presents findings from a research program exploring how markets can better reward soil stewardship. It explores consumer attitudes, value chain dynamics and certification systems that could support price premiums and market access for farmers adopting soil stewardship practices. The webinar covers willingness to pay, trust in certification, governance of food labelling, and the design of soil certification schemes, including graded approaches and lower-cost auditing options. It also outlines barriers such as low consumer awareness, fragmented schemes and unclear standards, and highlights opportunities for better coordination, policy support and use of soil data. #

Topics:
02:58 Research overview – Mark Morrison
08:25 Activating consumer markets – Mark Morrison
16:12 The potential of certification and verification in rewarding soil stewardship – Mark Morrison
41:05 Soil stewardship credence claims in the consumer market – Chris Wilmot
53:56 Recommendations and opportunities – Kirsty McKenzie

  • Audience: RSP, tertiary students, landholders, SFSG, consultants
  • State: ACT, NSW, NT, QLD, SA, TAS, VIC, WA
  • Author/Editor: M Morrison, C Wilmot and K McKenzie
  • Publisher: Soil CRC
  • Resource Type: Video
  • Copyright Year: Soil CRC
  • Not Provided
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Resource Last Updated: May 14, 2026

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